Geniame Trading · since 1998

Import from China assistance

Our Italian-Chinese team supports you at every stage: from the right supplier to goods cleared through customs and in your warehouse.

Our work since 1998

We offer European companies our experience and an Italian-Chinese team able to guide you through every step of importing, reducing risk and time.

Our team based in Zhuhai searches for products and suppliers and presents them only after a detailed screening of their capability and reliability. The same team can manage the main trade fairs for you, where you find the latest products and the most advanced suppliers.

Our work since 1998

The stages of an import

01

Product and supplier search

We look for products and factories, checking production capacity, turnover, size and history in person. We also handle trade fair visits.

02

Compliance testing

We check with manufacturers that the tests required in Europe are available and valid, liaising with Italian customs operators. We define lab tests and coordinate the certification body.

03

Negotiation and supply management

Once you approve the supplier, we negotiate terms and timing on your behalf, monitor production and manage suppliers so you can focus on your business. This stage takes from two weeks to three months.

04

Quality control

We organise inspections during and at the end of production, following your instructions, so the goods match the agreed specifications.

05

Technical file and customs

The technical file is the most delicate stage. We review the documents, check that they are correct and complete, and run a preventive check with the customs broker to avoid fines, delays or seizures.

06

Shipping

Thanks to long-standing partnerships with major carriers we secure competitive rates and reliability. Average times: sea 30–35 days, rail 20–25, air 7–10.

Every product category

Every product category

After a short feasibility check we can handle imports in any product category, without exception, with the quality we are known for. We work with companies only.

  • Toys and baby products
  • Garden furniture, furnishings, gardening
  • Textiles and sports equipment
  • Technology and household appliances
  • Housewares and consumer goods
  • Shopping bags, gadgets, display and promotional materials
  • Machinery and accessories

How we work

Opening the file

We analyse your sector and product and assess feasibility and costs.

Supplier and agreements

We present only verified suppliers and negotiate terms and timing.

Production and delivery

Quality control, shipping and customs clearance up to your warehouse.

€480

Open a file for your sector with no obligation and discover a new world of high-margin opportunities. Our fee then includes a fixed amount per file and a percentage of the import value, negotiable on volume. Travel in China, samples, trade fair assistance and inspections are quoted case by case.

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Frequently asked questions

How long does an import usually take?

It depends on the product and production time. On average an import takes about three months, including supplier search and negotiation, production and shipping.

Is it safe to rely on a Chinese supplier?

It depends how you found them: a supplier found online is much riskier than one you know personally. Checking them is our China team's job.

Is it safe to pay by bank transfer?

Only if you know the supplier is reliable. Otherwise it can be risky.

What are the risks of importing?

There are many: from purchase fraud to goods seized at customs if non-compliant, up to criminal liability for importing products that do not meet European rules.

What is CE marking?

It is the mark that certifies a product complies with European rules. In most cases the importer takes responsibility for it after reviewing the compliance documents and assessing their accuracy.

Can I trust a supplier who says they have CE marking?

No. The importer must check the documents and only recognise the product as compliant if they are complete and accurate. For medical devices, notified bodies carry out the checks.

Can we check quality directly at the factory?

We have to. We verify that the factory exists, its turnover, size and history. We can check production or goods before departure, also with specialised inspection bodies.

How do I protect myself against goods that differ from the order?

With quality control during production or before shipping, and a properly defined supply agreement.

Do I need contracts with Chinese suppliers?

A complete and precise definition of the supply before ordering avoids unpleasant surprises after production. It is always wise to be supported by professionals.

What are the cost items?

The product, shipping and customs charges in Italy (VAT and duty).

How do I find a reliable supplier?

The best way is to attend trade fairs in China: our team can accompany you throughout the fair and on factory visits. Marketplaces like Alibaba help you get an idea, but behind the shop window there are often intermediaries rather than manufacturers.

Is shipping arranged by Chinese suppliers reliable?

Usually not: low-cost carriers are often used that guarantee neither safety nor integrity of the goods, with risks of loss and customs irregularities.

What are the risks at Italian customs?

It is the most delicate stage: the importer is treated as the manufacturer and must guarantee compliance. Consequences range from fines to destruction of the goods and criminal liability. We help you reduce these risks.

Can you also arrange shipping?

Yes. Through long-standing partnerships with international forwarders we find tailored solutions on favourable terms.

Do you work with private individuals?

No, we work with companies only.

Let's talk about your project

Introductory meetings are free and costs are clear from the start. We answer in Italian, English and Chinese.